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VOL. 11, ISSUE 2 (2026)
Impact of artificial intelligence on consumer buying behavior in E-commerce
Authors
Ramesh Nagnath Dhotre
Abstract
Artificial Intelligence (AI) has become a key driver in transforming the
e-commerce sector and significantly influencing consumer buying behavior. The
present study aims to analyze the impact of AI-based technologies such as
recommendation systems, chatbots, and personalized marketing on the
decision-making process of online consumers. The research is based on both
primary and secondary data, where primary data was collected through a
structured questionnaire from 100 respondents. The findings of the study reveal
that AI plays a crucial role in enhancing customer experience by providing
personalized product suggestions, reducing search time, and enabling quick
decision-making. It also leads to increased purchase frequency and encourages
impulse buying behavior among consumers. However, concerns related to data
privacy, security, and lack of transparency in AI systems remain major
challenges affecting consumer trust.
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Pages:1-4
How to cite this article:
Ramesh Nagnath Dhotre "Impact of artificial intelligence on consumer buying behavior in E-commerce". International Journal of Academic Research and Development, Vol 11, Issue 2, 2026, Pages 1-4
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