The rapid growth
of social networking websites has significantly influenced the daily lives,
behaviors, and interpersonal interactions of college students. While these
platforms provide opportunities for communication and self-expression,
excessive use may lead to addictive patterns. At the same time, personality
traits such as narcissism, characterized by self-focus and a strong need for
admiration, may shape individuals’ online behavior. The present study aimed to
examine the relationship between social networking website addiction and
narcissism among college students, along with gender differences in these
variables.
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