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2025 ISSUES
VOL. 11, ISSUE 1 (2026)
Social networking website addiction and level of Narcissism in college students a correlational study
Authors
Anushka Gautam, Dr. Shivali Sharma
Abstract

The rapid growth of social networking websites has significantly influenced the daily lives, behaviors, and interpersonal interactions of college students. While these platforms provide opportunities for communication and self-expression, excessive use may lead to addictive patterns. At the same time, personality traits such as narcissism, characterized by self-focus and a strong need for admiration, may shape individuals’ online behavior. The present study aimed to examine the relationship between social networking website addiction and narcissism among college students, along with gender differences in these variables.

A sample of 60 college students aged between 18 and 30 years participated in the study. Standardized tools, namely the Bergen Social Media Addiction Scale (BSMAS) and the Narcissistic Personality Inventory (NPI-14), were used to collect data. Statistical analysis using descriptive statistics, t-tests, and correlation revealed no significant gender differences in either narcissism or social networking website addiction. Furthermore, no significant relationship was found between the two variables. The findings suggest that social media addiction and narcissism operate as independent constructs among college students.
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Pages:116-119
How to cite this article:
Anushka Gautam, Dr. Shivali Sharma "Social networking website addiction and level of Narcissism in college students a correlational study". International Journal of Academic Research and Development, Vol 11, Issue 1, 2026, Pages 116-119
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