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VOL. 9, ISSUE 3 (2024)
Parental strategies for promotion of informed consumption practices amongst young children (4-10 years) in Port Harcourt
Authors
Amadi G A, Anthony I D
Abstract
This study examined parental strategies for the promotion of informed
consumption practices amongst young children (4-10 years) in Port Harcourt,
Rivers State. The study adopted a survey design. The population of this study
was all parents in Port Harcourt, Rivers State. The sample for the study was
100 parents selected through a stratified proportional random sampling
technique. The instrument for data collection was a structured 27-item
questionnaire form. The questionnaire was designed on a four-point rating scale
of Strongly Agree (SA), Agree (A), Disagree (D) and Strongly Disagree (SD). The
researcher administered the questionnaires using the direct contact method with
all the 100 questionnaires retrieved. Mean and standard deviation were used to
analyze the data and the decision was based on the cut-off mark of 3.00 mean
score. Some of the findings are giving fashion less attention in the budget (
3.22); maintaining a culture of eating at home (
3.34) and teaching children the importance of scale of preference (
3.61). Among the recommendations are that churches, social and
cultural organizations must emphasize the role of parents in ensuring that
children imbibe informed consumption patterns as they grow into adults by
organizing symposiums on these topics for families.
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Pages:84-88
How to cite this article:
Amadi G A, Anthony I D "Parental strategies for promotion of informed consumption practices amongst young children (4-10 years) in Port Harcourt". International Journal of Academic Research and Development, Vol 9, Issue 3, 2024, Pages 84-88
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