Since the early 1990’s the concept of branding has been widely discussed in the marketing literature. Within the marketing schools of thought branding overlaps at least with those of managerial and industrial marketing. The roots of the early branding literature lay mainly in the consumer mass markets. Many firms seek to improve market performance through implementation of product branding as a marketing strategy. The study focused on exploring the linkage between organizational branding and adoption of new products in the banking industry in Kenya; a case study of KCB Limited. The organizational branding elements covered were organizational identity, organizational positioning, corporate communication and corporate image. The study adopted a descripto-explanatory research design covering a target population of 201 employees of KCB Bank, in Kenya. The study was a census. Data was collected using semi-structured questionnaire. Data analysis was analyzed done using both quantitative and qualitative methods. Quantitative methods included descriptive (frequencies, percentages and mean) and inferential statistics namely correlation and regression to determine variable relationships. The analysis was based on the research objectives. The collected data was cleaned, coded and analyzed through descriptive and inferential statistics. The study found that organizational branding has a positive effect on new product adoption among commercial banks in Kenya. From the results the two test statistics were (R-Square 0.880 and Adjusted R-Square 0.876). The interpretation of this is that there was a linear association between independent variables and the dependent variable. In conclusion, there was a positive and significant relationship between organizational branding and adoption of new products in the banking sector in Kenya. From the results the F-statistics had values of 221.613 and the p-values of 0.000. the specific p-values were significant. The study recommends that banks should invest heavily in organizational branding so as to improve on new production adoption by their customers. Efforts should range from employee capacity building to regular interactive sessions with customers so as to build good customer relationships.