Vietnam's economy grows at an annual rate of 7%. This has led to the growth and attractiveness of the retail sector in this country. Bach Hoa Xanh and Vinmart are the two big players in the retail industry in the mid-sized segment of the Vietnamese market. The comparative analysis of the business strategies of these two businesses will also provide valuable experience for foreign businesses wishing to participate in the mid-range Vietnamese retail market and for small-scale retail businesses entering this segment in the domestic market.