Green marketing refers to the process of selling products and services based on their environmental benefits. Green marketing products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging as well as modifying advertising. Given the global challenges such as climate change we are facing this time, any company that is making a positive impact needs to have a green marketing strategy. Even companies that were not necessarily sustainable before can make important changes within their organization to become better.