In this paper we have tried to discuss how vividly and successfully John Updike has accentuated the problem of disloyalty in family relations and love. He hardly ignores any opportunity to depict the fake and artificial aspects of the ultra-modern society, which he himself is a part of. He very effectively draws a picture of what the life in Middle America has become. Through his protagonists in Couples, Villages and A Month of Sundays, Updike represents how the western culture has embraced the way of life that is replete with sex and adultery. Updike’s heroes are both successful and immoral. Owen Machenzie, the chief character in Villages, is very talented but his love for females is fake. Updike also throws light on how one’s earnest desire to sleep with multiple people leads him/her to a life where having sex with more than one person is the only way to enjoy life. The author has also justified his depiction of adultery by highlighting incestuous relationships developed out of unsatisfactory marriages. This can be easily perceived in his portrayal of Tom Marshfield in A Month of Sundays. The protagonist reluctantly retreats to a desert place to recover from his distraction.