Multimedia technology is a definitely proving to be always a significant technological trend dawning an era of e-generation. It really is creating a significant ripple as dynamic content professional and interactive media indeed revolutionizing the world of communication. Obliterating the geographical barriers, new marketing is hooking up us to every corner of the world sprouting the online world. The present paper attempts to review the new media's ingress into the education sector redesigning the knowledge economy. The web media is allowing students a new avenue to explore their interest and inquisitiveness. As a realtor of immense changes it out is the opted tool for increased specialty area in curriculum through experiential learning. New Media, a discussion board for interaction, self expression, and an avenue for skill augmentation is permitting students to develop professionally. Having redefined the learning process infringing the traditional norm of education, it is crafting individuals for the commercial needs and the competitive world. With exclusive characteristics and undeniable risks, new advertising is appearing as the most well-liked medium for outreach learning in younger technology.