Colorism or skin-color stratification is a relentless dilemma for ‘colored’ people- in India. Light-skinned people are seen as been highly esteemed over dark skinned people in areas such as: income, education, housing, and the marriage market. India's fixation with fair skin is well documented. A so-called whitening cream - Fair & Lovely cream was introduced by Unilever (1978), spawned by numerous whitening face cleansers, shower gels and even vaginal washes that claim to lighten the surrounding skin. According to a report by market researchers ACNielsen (2010), India's whitening-cream market was worth $432m, and was growing at 18% per year. Indians reportedly consumed 233 tons of skin-whitening products in (2016), spending more money on them than on Coca-Cola. This paper aims to highlight the idiosyncrasies relating to the hype over fair skin and the inequalities shown by Indians to one another. Attempts would be made to highlight how governments and the community at large can outsmart the white-makeover industries in saving foreign exchange and most important of all uplift the self esteem of those affected by the paranoia of dark skin. Extensive evidence of discrimination based on skin color in criminal justice, business, labor market, housing, health care, media and politics is rampant worldwide thus the mindset of Indians is that having lighter skin tones is seen as preferable. A study by Shadi.com an Indian matrimonial site stated that between 2013 - 2016, 70% of the 300 women and men reported wanting a partner who had light skin. This colorism is what pushes so many Indians to lighten their skin, creating a phenomenon termed – bleaching syndrome - a policy of adapting a superior identity that reflects a deep-set conviction that fair skin is superior, more authoritative and vey appealing. And it’s not limited to India alone!