The literature reviewed will identify and analyze some of the historical accounts from past and present authors on graduation commencements that are found in the traditional higher education culture in the United States and globally. Some of those graduation commencements that will be explored are: graduation ceremonies, academic regalia, and the academic solidarity within the higher education community. This investigation will introduce the sport marketing phenomenon the “Flutie Effect” to explore integrating the advertising of sport heroics into revitalizing higher education academic graduation commencement.