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VOL. 3, ISSUE 2 (2018)
Gender and soap operas: Issues in Hindi language family based Teleserials in India
Authors
Sudha Sachdeva
Abstract
Teleserials in India constitute major share of the time devoted to entertainment programmes on the Hindi language channels of Indian television. Teleserials rose to popularity after Humlog, the first TV serial that became a major success on Doordarshan. Liberalization and globalization led to the private channels started telecasting mega serials about big business families. The year 2008 saw the birth of Colors TV as a new channel, and Balika Vadhu, as a women centric thematic soap. There was a shift in the emphasis in the content of family based teleserials. UN and CEDAW guidelines as well as Beijing 20 laid emphasis on portrayal on women in media and its linkages with gender empowerment. Content of teleserials became a question of primary concern. As a part of the doctoral study on ‘Gender issues in the Hindi language family based teleserials’, an analysis of the primary themes of the content of 182 teleserials on YouTube over the time frame 2008-2016 was conducted. The four popular Hindi channels included were Starplus, Zee TV, Sony and Colors. Out of a total of 182 family based teleserials telecasted across the four identified channels between 2008-2016, 87 teleserials (47.80%) revolved around women and gender as their primary theme. Out of a total of 87 gender centric teleserials, 47 teleserials had some issue related to gender as their primary theme; 31 teleserials focused on the challenging life journeys of women in a diversity of situations as the primary theme; and 11 teleserials focusing on women centric relationships. The 47 teleserials focusing on gender issues, 32 teleserials focused on issues related to marriage and gender, 03 teleserials focused on issues related to gender based discrimination, 04 teleserials focused on issues related to gender based violence; and 08 teleserials focused on a variety of other gender issues as their primary theme. Channel wise, more than 50% of the total family based Hindi language teleserials on ZeeTv, Sony Tv and Colors Tv had gender as the primary theme. Starplus, though had the highest number (28), the proportion was 40.00%.
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Pages:1105-1108
How to cite this article:
Sudha Sachdeva "Gender and soap operas: Issues in Hindi language family based Teleserials in India". International Journal of Academic Research and Development, Vol 3, Issue 2, 2018, Pages 1105-1108
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