Ayurveda is considered one of the world’s oldest healing sciences, originating in India at least 5,000 years ago. Its name is a Sanskrit word that literally translates as “the wisdom of life” or “the knowledge of longevity” (it is a compound of ayus, meaning life or longevity, and veda, meaning deep knowledge or wisdom). In accordance with this definition, Ayurveda views health as much more than the absence of disease. Health, from an Ayurvedic perspective, is defined as a gracious, tranquil, content, joyous, bright, and clear state of the body, senses, mind, and spirit, including the balanced state of one’s natural constitution, all bodily tissues, the digestive capacities, and waste excretion. The objective of the research work is to study about the customer’s brand awareness towards selected ayurvedic healthcare products and customer’s brand loyalty of selected Ayurvedic healthcare products. Tools used for the analysis are weighted average analysis, one way anova, simple percentage and spearman rank correlation. It is concluded that most of the respondents have high awareness about herbal ingredients factors and most of the respondents are not changed the preferred brand.