Education is one among the necessary service of human beings. Now a day, MBA is one of the career choices student make to pursue their post-graduation studies. The objective of study is to analyze the perceptions of students towards branded colleges. The study was undertaken with sample of 150 students. It was found that the factors such as placement activities done by the institute, computer lab facility, suggestion from friends and family, career goal of the students, positive word of mouth, experience of the faculty, guidance from the counsellor, specialization offered and course provided by the institute, brand name of the institute & geographic location are mostly considered by students.