Yoga and pranayam are considered as the dimensions of spirituality and it is observed that people generally rely on a spiritual guru for performing yoga and pranayam. Swami Ramdevji is the most famous guru in teaching yoga and pranayam in India and he, through Patanjali Yogpeeth, has launched several products not only based on Ayurveda medicines but also on FMCG. Hence, this paper talks about marketing through spirituality through the case study and success story of Patanjali Yogpeeth. The paper also high light that how swadeshi product based on ancient knowledge can lead to employment generation and healthy life to millions of Indian. The research uses a qualitative approach to collect data from various officials of PatanjaliYogpeeth through unstructured face-to-face interviews. The study revealed that yoga and pranayam are very effective tools in marketing through spirituality and influence the consumption behavior of masses. Patanjali Yogpeeth is best suited example to study the present topic Make in India.