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VOL. 3, ISSUE 2 (2018)
Examining the effect of affective experiential state with affective loyalty with special reference to theme park Chennai city in India
Authors
S Bhuvaneshwari, K Malar Mathi
Abstract
Theme park is defined as the permanent resource for enjoyment, amusement and entertainment. In the tourism Industry theme park plays a vital role for increasing the tourism demand. The theme of the theme park mainly concentrate with the fun of rides, water games, costumed characters and restaurants’ inside of the park create several environments. The theme park has created good feeling of life time with involvement of enjoyment. In this study, the main focus is on the affective experiential factors such as physical environment, social environment, visitors of the theme park and the staffs those who are providing service to the visitors inside of the theme park. Theme parks have made significant contribution to the tourism industry in terms of revenues, and give entertainment for the people and for the benefit for the overall economy as well.
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Pages:199-205
How to cite this article:
S Bhuvaneshwari, K Malar Mathi "Examining the effect of affective experiential state with affective loyalty with special reference to theme park Chennai city in India". International Journal of Academic Research and Development, Vol 3, Issue 2, 2018, Pages 199-205
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