In the present social and economic environment women are not treated on equal parameters with the males regarding issues like having authority in the family, property rights, employment opportunities, social and security aspects. National data collection agencies accept that statistics seriously understate women's contribution as workers. However, there are far fewer women than men in the paid workforce. Development of women has been a policy objective of the government since independence. Until the 70s the concept of women‘s development was mainly welfare oriented. In 1970s, there was a shift from welfare approach to development approach that recognized the mutually reinforcing nature of the process of development the civilization of the country will undergo a noteworthy positive change with educated and financially sound women folk. Given that one -third of the estimated 480 million jobs in the country are being performed by women, more than half of the advertising is targeted towards the homemaker.