The service industry is one in which consumer taste and mentality play a huge role, in addition to the highlighted importance of customer satisfaction through ongoing service experience. This is why this industry is resplendent with examples of instances where once- market leaders have been unable to keep up with the fast-moving trends in rapidly changing customer preferences. It is very important for companies to bring about changes so as to accommodate consumer preferences. This study aims at following consumer patterns through secondary research and finding out what are the key determinants that lead a consumer to choosing a restaurant.