Japan has become one of the biggest and most important economy partner to raise Indonesia's foreign exchange, particularly in textile industry. Japan, as one of the developed countries besides America and European countries, has established a bilateral agreement with Indonesia in IJ-EPA framework. The main content of this agreement is a reduction in admission rates from and to Japan for importer to get profit from imported goods. It is very important for PT Argo Pantes, Tbk as one of the biggest textile industry in Indonesia, to take benefit from this agreement. This thesis analyzes Indonesia Japan Economic Partnership Agreement (IJ-EPA) towards export value of textile industry in PT Argo Pantes, Tbk from 2009-2013 period, using descriptive qualitative method with PT Argo Pantes, Tbk as the object. By describing Indonesia's benefit from IJ-EPA associated with target growth in export value of textile industry, this thesis is expected to be able to become an evaluation towards every party, especially PT Argo Pantes, Tbk in executing marketing strategy, and for Indonesian government to re-review the agreement.