Logo
International Journal of
Academic Research and Development

Search

ARCHIVES
2025 ISSUES
VOL. 3, ISSUE 1 (2018)
Importance of communication in present society: Role and structure
Authors
Dr. M Ravi Babu
Abstract
Communication is a process of exchanging verbal and non-verbal messages. It is a continuous process. Pre-requisite of communication is a message. This message must be conveyed through some medium to the recipient. It is essential that this message must be understood by the recipient in same terms as intended by the sender. He must respond within a time frame. Thus, communication is a two way process and is incomplete without a feedback from the recipient to the sender on how well the message is understood by him. Communication is a complex process wherein information is shared between individuals through a common system of symbols, signs, and behaviour expressing feelings, ideas, views, opinions, etc. People communicate to satisfy needs. Communication is a process beginning with a sender who encodes the message and passes it through some channel to the receiver who decodes the message. Communication is fruitful if and only if the message sent by the sender is interpreted with same meaning by the receiver. If any kind of disturbance blocks any step of communication, the message will be destroyed. This paper discusses the role of communication in the present society.
Download
Pages:1233-1237
How to cite this article:
Dr. M Ravi Babu "Importance of communication in present society: Role and structure". International Journal of Academic Research and Development, Vol 3, Issue 1, 2018, Pages 1233-1237
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.