Logo
International Journal of
Academic Research and Development

Search

ARCHIVES
2025 ISSUES
VOL. 3, ISSUE 1 (2018)
Customer satisfaction and Indian banking sector: An imperial study of leading banks
Authors
Sonia Goyal
Abstract
Customer satisfaction is an ambivalent and conceptual term and the actual manifestation of the level of satisfaction. It is very important because it provides producers and owners with a metric that they can use to improve and manage their business. Today’s era of globalization, deregulation, liberalization and privatization has created a competition in banking industry. The growing awareness, demand and interest among customers affect the banking industry a lot. Banking industry is a customer oriented service industry. This paper tries to highlight the customer satisfaction by the main leading Indian banks through service quality.
Download
Pages:897-899
How to cite this article:
Sonia Goyal "Customer satisfaction and Indian banking sector: An imperial study of leading banks". International Journal of Academic Research and Development, Vol 3, Issue 1, 2018, Pages 897-899
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.