The study on consumerism and its progress shall remain incomplete without a reference to the changing profile of both urban and rural consumers. Hence, in the present chapter, an attempt has been made to present in brief the various aspects of demographics, the consumer basket, etc. When we attempt to draw a profile of the Indian consumers, we tread on difficult territory (Saxena, 1999). No comprehensive study of the Indian consumers has been undertaken so far. We have to rely on the fragmented studies that have been conducted by different agencies. With due recognition of this limitation, we shall attempt a broad profile of the India consumer.