Nestle product ‘Maggi’ has positioned as a convenience product in the consumer's mindset. It has been expanding its customer due to its availability, taste, brand image, affordable pricing and diversified product portfolio. The brand comes under the growth stage of product life cycle as it is still making modification to revamp the product as a healthy item. Even after a lot of controversies on Maggi noodles, its market share has been coping up even after the Maggi ban in 2015. As it has a market penetration, it is slowly going towards the maturity stage as it has become the market leader because of its 1st mover advantage in this sector. With its diverse product, it is increasing its share day by day. The product has a huge scope if it enters the rural market as it is unexploited. It has divided the customer in the heterogeneous market into homogenous set of people on the basis of eating habits, age, lifestyle and needs. So in this conceptual paper we will discuss about the price, promotion & product strategies including the controversies which happened in 2015-16.