In modern competitive era, Motivation is considered a vital factor influencing the behavior and activity of employees. Within current dispensation organizations are now realizing that their accomplishments are dependent on the capabilities of employees to create a centre of attention and develop and hold on to talented employees. The future of the organization’s capabilities to create a centre of attention, develop and hold on to a talented work force will be a significant factor in developing a high-performance organization. Increasing motivation, commitment and engagement levels are key organizational aspects nowadays. The current paper is to understand the differences of motivation levels in the six insurance companies of Jammu and Kashmir on a five pointer likert scale. The overall motivation of a company has been measured on a six dimension - thirty factor five pointer scale and the ANOVA has been run to understand dimension-wise comparison. Each of the six insurance companies has been analyzed through Post Hoc study of SPSS for micro comparisons.