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VOL. 3, ISSUE 1 (2018)
A study on mutual fund investors and marketing mix
Authors
Bhupender Kumar, Dr. Chanderjeet
Abstract
Mutual Funds will be one of the major instruments of wealth creation and wealth savings in the years to come, giving positive results. The consistency in the performance of the Mutual Funds has being a major factor for attracting many investors. The Indian Mutual Fund Industries has been growing at a healthy pace for the past eight years and the trend will move northward. The presence of intelligent investors has already made the investment market scenario fiercely competitive; with in increased number of full proof high-yielding investments opportunities an investor normally prioritizes his investment needs before undertaking an investment. So different goals will be allocated in different proportions of the total disposable amount. Investments for specific goals normally find their way into the debt market as risk reduction is of prime importance. This is the area for the risk-averse investors and here, mutual funds are generally the best option.
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Pages:435-440
How to cite this article:
Bhupender Kumar, Dr. Chanderjeet "A study on mutual fund investors and marketing mix". International Journal of Academic Research and Development, Vol 3, Issue 1, 2018, Pages 435-440
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