It is to be argued that much talked about concept of ‘consumer protection’ centers around the problems of consumers in a world of sellers; this paper highlights the need for consumer protection. The technological developments have multiplied the need of consumers and have changed the tradition that guided our living in the past. ‘The Consumer Protection Act, 1986’, as one of the examples that is to be treated as a milestone in the history of socio-economic legislation to protect the interests of the consumers in India. Unlike existing laws which are punitive or preventive in nature, the provisions of this Act are compensatory in nature. The Act is also intended to provide simple, speedy and inexpensive redressal to the consumers' grievances, and relief of a specific nature and award of compensation wherever appropriate to the consumer. This paper is based partly on field work conducted in university of Kashmir Srinagar where 100 female respondents were inquired about consumer protection and partly on reading of secondary sources including news papers, journals, reports and books. The paper explores the awareness of women in Kashmir about the consumer protection, the rights given in the consumer protection act and their usage. While concluding the research paper few suggestions are given for better implementation of consumer protection act at ground level.