With the advancement of technology, Internet is playing a crucial role in reaching out to customers in today’s techno savvy scenario. Since the websites are the one stop point for the customers to get information about their product of interest it is important for the website developers to know about the quality of their websites. In the academic literature too, website quality has generally been recognized as a critical step to drive business online. As such, numerous studies have been devoted to website quality and evaluations. Research efforts are, however, in need of understanding the use of websites in regards to customer satisfaction and purchase intentions. This study is a review study which tries to analyze the impact of website quality on customer satisfaction and purchase intentions. Results indicated that website quality has a direct and positive impact on customer satisfaction, and that customer satisfaction has a direct and positive impact on purchase intentions. While the influence of website quality on purchase intentions exists, customer satisfaction does significantly mediate this effect.