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VOL. 2, ISSUE 6 (2017)
Comforts and hurdles of mobile banking acceptance in Bengaluru city
Authors
Dr. Ashoka ML, Ramaprabha D
Abstract
The development of IT has contributed immensely to the field of mobile banking. Its usage in India shows that mostly youngster prefer m-banking with mean age of 30 which is lowest when compared with other countries in the globe. The growing number of tele-density, smart phone users and internet usage has made the banks as well non-banks to render financial services on mobile phone. Samples were drawn from Bengaluru to analyze the mobile banking usage pattern. 210 samples were distributed among mobile banking users out of which only 125 respondents were found valid for the analysis. Correlation analysis was made. Reliability test of the study was good. T-test was adopted to analyze the variables such as Perceived usefulness, perceived ease, perceived cost, perceived risk, security, trust and usage of mobile device for various services of mobile banking. The result signified that demographic factors such as gender, marital status and type of bank will not have bearing in the study of mobile banking usage. Adoption of internet banking also does not influence the mobile banking usage. As mobile banking usage is in the initial stage, education and training for adoption of m-banking is essential and ensuring financial security in the delivery channel can really pick the banking business.
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Pages:305-310
How to cite this article:
Dr. Ashoka ML, Ramaprabha D "Comforts and hurdles of mobile banking acceptance in Bengaluru city". International Journal of Academic Research and Development, Vol 2, Issue 6, 2017, Pages 305-310
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