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VOL. 2, ISSUE 6 (2017)
An economic analysis of floriculture in India
Authors
Dr. BN Harisha
Abstract
Floriculture has become an important commercial activity in agriculture sector in the post globalization era. Floriculture activity has marked as a viable and profitable trade area with a potential to activate self-employment among low and middle income farmers, and earn the very essential foreign exchange in the developing countries such as India. The world floriculture production is growing at a rate of 10 per cent per year. Almost 45 to 50 countries are active in the production of Floriculture on a large scale. In terms of production value, the Thailand, Netherlands, USA, UK and China are in the top. The economic slowdown has affected the floriculture industry internationally with demand for floriculture products were declined in major countries, such as Europe, The USA and Japan. Depression in pricing has been observed across the product segments. The floriculture sector in India is facing several challenges at the production level mostly related to availability of basic inputs, proper irrigation and skilled manpower. At the marketing stage also Indian traders are facing major challenges related to product diversification and product differentiation. With increasing involvement of super markets in flower business, managing transport is also becoming a critical factor for the Indian flower traders. With this backdrop the present paper attempts to analyse the overall information on floriculture as a part of horticulture, focusing on area, production and yield, apart from the information about price, market arrivals. And it also tries to bring out the scope and dynamics of international trade in floriculture sector. Export and import performance, prospects and challenges of Indian floriculture sector has been discussed in the study.
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Pages:225-231
How to cite this article:
Dr. BN Harisha "An economic analysis of floriculture in India". International Journal of Academic Research and Development, Vol 2, Issue 6, 2017, Pages 225-231
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