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VOL. 2, ISSUE 6 (2017)
Strategies for conversion of visitors to tourists: A study with reference to Thirumoorthy hills
Authors
Simi V, Dr. N Maliqjan
Abstract
Tourism is an evergreen industry. Tourism is related with all the sectors like Transport, Hospitality and Medical sector. Tourist in the initial stage went for medical treatments and pilgrimage reasons. Thus, this study was conducted with the objective to find out the factors which are responsible for strategies for the promotion of pilgrimage tourism in Thirumoorthy hills as a tourist destination. Data of this study was collected from 180 pilgrimage tourists visiting Thirumoorthy hills. Appropriate statistical analysis such as simple percentage, chi-square test and fried man rank test were used according to respective objectives. Forest department and charitable trust and Government should take necessary steps to co-ordinate with other all relevant departments in the development of Thirumoorthy hills as a tourist destination. The study will help the Ministry of Tourism for the further development of the Thirumoorthy hills.
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Pages:477-480
How to cite this article:
Simi V, Dr. N Maliqjan "Strategies for conversion of visitors to tourists: A study with reference to Thirumoorthy hills". International Journal of Academic Research and Development, Vol 2, Issue 6, 2017, Pages 477-480
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