Loyalty plays a vital role in promising relationships with clients in any business. Establishing and maintaining relationships with customers is the key to successes of businesses today. Like any other customer centric businesses, interior designing also demands client or customer relationship management skills for successful execution of projects. Most of the designers in this business pay much attention to the technical aspects of interior designing and are less concerned about the human aspect of relationship with their clients which really determines the sustenance of their businesses. They fail to realise that customer relationship management (CRM) skills are equally important as technical aspects. Many designers think that they know how to handle clients and their relationship with them as they do it every day. This oversight in them leads to failure in noticing the factors that contribute to customer relationship and retention. Loyalty is claimed to be a major factor contributing to strong and ideal relationships with customers or clients. The importance of loyalty in maintaining ideal relationships with clients in interior designing is yet to be realised by many designers. Hence, an empirical study was conducted among 240 clients of various interior designing studios and firms at Calicut town of Kerala to know the role of loyalty in building ideal client relationship in interior designing. This article is on the outcome of the study insisting the importance of building clients’ loyalty in interior designing businesses for better relationships and continuing businesses.