This paper aimed to study destination marketing by assessing perceptions of tourists visiting India. For this purpose, a field survey has been undertaken in Delhi as a capital of India. Surveys were received from 600 participants, but 133 of them were not filled out as required for this survey; thus, the analysis was made of 467 survey forms. The sample was collected in a convenience sampling technique from selected locations. The locations selected were Indira Gandhi International Airport and northern railway station located at Delhi. Using a structured questionnaire, data relating to the personal profile of the tourists, their perception on identified dimensions of destination image were collected. Following the analysis of demographic profiles of tourists, an assessment was made about perceptions of visitors at this destination. Mean score of visitors attitude regarding India’s image were analyzed. This study identified factors like Travel Environment & Accessibility, Infrastructure, Price & Value, Cultural Attractions and Natural Attractions as determinants of destination image. Research findings revealed that cultural attractions are the most important factor to attract foreign tourists.