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VOL. 2, ISSUE 5 (2017)
Marketing of tea in retail outlets
Authors
Suganya, Dr. G Gabriel Prabhu
Abstract
Indian Tea Industry is about 172 years old. The industry occupies an important place and plays a very useful part in the national economy. In 1823 Robert Bruce invented tea plants growing wild in upper Brahmaputra Valley. The first Indian tea from Assam was sent to United Kingdom for Public Sale. Then later in it extended to other parts of country between 50's and 60's of the last century. Tea plantations are mainly located in rural hills and backward areas of Northern Eastern and Southern states. The major tea growing areas in India are concentrated in Assam, West Bengal, Tamilnadu and Kerala. The other areas growing tea to the extent is Karnataka, Tripura, Himachal Pradesh, Uttranchal, Arunachal Pradesh, Manipur, Sikkim, Nagaland, Meghalaya, Mizoram and Bihar. In India Tea is indigenous and is an area where the country can take a lot of pride. It is mainly due to its pre-eminence as a foreign exchange earner and its contributions to the country's GNP. India has emerged as world leader in all aspects of tea production, consumption and export mainly because it accounts for 31% of global production. For last 150 years perhaps the Tea Industry is the only one where India has retained its leadership over. The range of tea offered by India - from the original Orthodox to CTC and Green Tea, from the aroma and flavour of Darjeeling Tea to the strong Assam and Nilgiri Tea- remains unparalleled in the world.
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Pages:507-511
How to cite this article:
Suganya, Dr. G Gabriel Prabhu "Marketing of tea in retail outlets". International Journal of Academic Research and Development, Vol 2, Issue 5, 2017, Pages 507-511
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