The industry of gems and jewellery has boomed in the past few years due to the increased demand for gold jewellery. Gold jewellery consumers differ from each other by age, income, education, lifestyle, character etc. which influences their purchasing decisions. In order to understand the knowledge about gold jewellery among the consumers, a sample of 400 gold jewellery consumers from Coimbatore city have been selected by applying random sampling technique. The study reveals that consumers have knowledge about gold jewellery and there is no significant difference between knowledge about gold jewellery and the demographic factors viz., age, education, monthly family income and monthly savings.