Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. An attempt has been made in this paper to study the impact of CRM on the Retail shopping industry in India, to access the customers shopping habits changing with the mall culture in India and to find out different types of buying behavior in different malls.