Advertising has always been the most significant tool of communication for the marketers. Advertising in different media aim to disseminate information to the prospective customers about the product and its features using different strategies. Advertising has influenced the buyer behavior as is found in different researches. The present study focuses on the impact of the advertising on the consumer purchase decision and the attitude of customers towards advertisements across demographic profile like age and income. The findings of the study shows that the customers in the different age group have different feelings towards the advertisements effect. It is also revealed in the study that the customers in the different income slab has also varies attitude towards the impact of the advertisements.