This study aimed at determining the influence of mass media on contraceptive use among women in Uganda. Assessment was done using structural equation modelling and secondary data from the Uganda Demographic and Health Survey 2011 where a representative sample of 10,086 households was selected countrywide. All women aged 15-49 years who were permanent residents of the households were considered for this study. Contraceptive use was significantly indirectly influenced by age, region, residence, education level, radio ownership, television ownership and wealth quintile through the number of media sources a woman was exposed to. Contraceptive use was significantly directly influenced by age, residence, education level, religion, wealth quintile and number of media sources a woman was exposed to. Contraceptive use increased with increase in age, education level, wealth index and number of media sources. The study recommended the exploration of other alternative yet cost effective mass media such as mobile phones which come with numerous avenues for fronting information on family planning ranging from text messages and voice calls to use of social media platforms such as Facebook, Twitter etc.