In a multi-party democracy, different political parties coexist with each other and compete among themselves to become an incumbent power. To ensure her victory, a political party subscribes a particular set of ideology. It utilises scores of strategies and programmes based on her ideologies to capture and perpetuate her political power in the long run. The present article endeavours to map a trajectory of ideological affiliation along with strategies and programmes used by United Russia party to emerge a dominant party of power in post-Soviet Russian party system.