The objective of this study is to integrate the store image, VM and related literature keeping in mind the outcome of framework of VM traits. The Distribution of Apparel Industry is divided between street markets, Luxury stores, multi brand retailers, and e-tailers (Bardhi and Arnould 2005) expanding the parameters of visual traits in the service scape. This diverse nature of distribution structure will shape the premise of the basis for this study which intended to investigate the thought processes and strategies for VM appropriation inside of fashion Retailing.